Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/editorial/streamlined-publishing-and-marketing. Contents [ hide ] 1 Publishing vs. Advertising 1.1 Marketing 1.2 Publishing 1.3 From the website to a publication 1.4 Businesses outsource website development 1.5 The Cost Factor 1.6 Online Advertising 1.7 The Concept of the YORGOO Publishing Network 1.8 The Author Blog 1.9 The Shop 1.10 The Consultant site 1.11 Broad Publication and Media Distribution 1.12 Set-up and Performance 1.13 Publishing vs Advertising Publishing vs. Advertising When a few years back I was thinking about the tag-line for my first blog, it boiled down to Publishing, Media and Marketing. The idea was to focus my online activity to develop and to implement a concept allowing home and small business to take advantage of the internet in the same way large corporate do it but at a fraction of the cost. The purpose was to enable anyone to gain high visibility and to be able to put their products at the tip of the mouse of the largest possible number of people at minimal cost. The key to success was to be found by offering alternatives to the today high cost for efficient online advertising, such as Google or [...]
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